Parody campaign on the absurdity of the CBD market. I created a PR kit with a brochure on the stats of CBD and highlighting the FDA involvement or lack thereof. The PR kit is packaged inside a cereal box with a rolling tray, a grinder that also functions as a topical CBD cream, and CBD band-aids.
Deliverable: 2 volume book cover design, 3-month calendar spread to compliment the theme.
Setting: Typography II